Nov 01

THE INFLUENCE OF MOTIVATION AND JOB SATISFACTION EMPLOYEE PERFORMANCE AGAINST OUTSOURCING SECURITY PART PT PUPUK SRIWIDJAJA (PUSRI) PALEMBANG

Posted on by

Research variables are motivation, job satisfaction and performance. Technical analysis studies is multiple regression analysis. The study said that motivation and job satisfaction either jointly or individually affect the performance of the security personnel Outsourcing PT Pusri Palembang. There is … Continue reading →

Nov 01

Analysis The Impact Of Private Brand Strategy Of Retail Channel In Creating Customers’ Shopping Preference

Posted on by

Dina Mellita 1 dinamellita@mail.binadarma.ac.id Andrian Noviardy2 Andrian_noviardy@mail.binadarma.ac.id Faculty of Economics Bina Darma University Abstract. Some literatures has recognized the advantages offered by private brand strategy in building customer’s shopping preference. This study investigates the impact of private brand strategy for … Continue reading →