Indonesian’s Presidential Social Media Campaigns

Assoc. Prof. Leon Abdillah

Indonesian’s presidential social media campaigns

Leon Andretti Abdillah

Social media has been used for political campaigns of presidential candidates in a number of democratic countries, including Indonesia.The candidates for president and vice president have been following the latest trends in the virtual world by using social media such as: 1) Facebook, and 2) Twitter.The author’s continuing research with a focus on the popularity of candidates for president and vice president of the Indonesian presidential election in July 9, 2014.The authors found that Facebook remains a social media most widely used in Indonesia for presidential campaigns. Prabowo secured the most number of fans on Facebook. While Joko Widodo secured the most number of followers on Twitter.Facebook users is dominated by the user in the age range 18-24 years, and most cities are using Facebook is Jakarta.


L. A. Abdillah, “Indonesian’s presidential social media campaigns,” in Seminar Nasional Sistem Informasi Indonesia (SESINDO2014), ITS, Surabaya, 2014. [Best Paper Award]


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