The Role of Big Data and Cloud Computing for Technology Based Business

Assoc. Prof. Leon Abdillah

The Role of Big Data and Cloud Computing for Technology Based Business

L.A. Abdillah, et al., “The Role of Big Data and Cloud Computing for Technology Based Business,” in International Conference on Education and Technology (ICEduTech2017), Novotel Hotel, Balikpapan, Indonesia, 2017.


Modern digital life have been produce giant data in every sectors. This big data need new approach as cloud computing term. The combination of these two technology have been used by SMEs. Smartphones enable the dissemination of the applications to customers around the world. Three most popular sectors in adopting big data and cloud computing are market places business, online transportation, and online travel agents. The study showed that the adoption of big data and cloud computing gained big success for SMEs.

Keywords: Big Data; Cloud Computing; Technology-Based Business.


Big data and cloud computing has been proved to have a significant role in supporting the development of the business world. Through cloud computing, the cost of IT for many company’s business are reduced significantly. Cloud computing technology open new challenges for business in many sectors (market places, transportation, travel agent, etc.). Cloud computing adoption by SME’s e-commerce [30] will make significant changes in the business enterprises.All cloud computing-based businesses can be accessed using smartphones, both based on the iPhone and Andorid. Furthermore, all current modern marketplaces businesses have access to the most popular social media like facebook [31]. Combination of cloud computing, big data and social technologies [32] have been reached millions of people around the world.


[1]     T. Davenport, Big data at work: dispelling the myths, uncovering the opportunities: harvard Business review Press, 2014.

[2]     V. F. Brock and H. U. Khan, “Are enterprises ready for big data analytics? A survey-based approach,” International Journal of Business Information Systems, vol. 25, pp. 256-277, 2017.

[3]     X. Wu, et al., “Data mining with big data,” IEEE Transactions on Knowledge and Data Engineering, vol. 26, pp. 97-107, 2014.

[4]     D. S. Tamhane and S. N. Sayyad, “Big data analysis using hace theorem,” International Journal of Advanced Research in Computer Engineering & Technology (IJARCET) Volume, vol. 4, pp. 2278-1323, 2015.

[5]     Fikri, et al., “Perancangan Teknologi Cloud untuk Penjualan Online Kain Songket Palembang,” in Seminar Nasional Sistem Informasi Indonesia ke-8 (SESINDO2015), Institut Teknologi Sepuluh Nopember (ITS), Surabaya, 2015, pp. 387-392.

[6]     D. Agrawal, et al., “Big data and cloud computing: current state and future opportunities,” in Proceedings of the 14th International Conference on Extending Database Technology, 2011, pp. 530-533.

[7]     B. M. Purcell, “Big data using cloud computing,” Journal of Technology Research, vol. 5, p. 1, 2014.

[8]     M. R. Rahimi, et al., “Mobile cloud computing: A survey, state of art and future directions,” Mobile Networks and Applications, vol. 19, pp. 133-143, 2014.

[9]     K. Eckard, et al. (2015). Rocket Internet: Clone Factory or Long-Term Stakeholder? Available:

[10]  L. Cosseboom. (2015). 28 popular online shopping sites in Indonesia. Available:

[11]  M. Pangestu and G. Dewi, “13 Indonesia and the digital economy: creative destruction, opportunities and challenges,” Digital Indonesia: Connectivity and Divergence, p. 227, 2017.

[12]  H. H. V. Gaffar and M. Atrisia, “Demography, Motivation, and Satisfaction of E-Commerce Customer on OLX. co. id and Tokopedia. com,” in Int’l Conference on Business, Marketing & Information System Management (BMISM’15), Paris, France, 2015.

[13]  F. Hoppe, et al. (2016). Can Southeast Asia Live Up to Its E-commerce Potential? Available:

[14]  W. A. A. D. Gelles. (2014). In WhatsApp Deal, Sequoia Capital May Make 50 Times Its Money. Available:

[15]  U. Yunus, “Enhance The Brand Image Through Television Commercial (Tvc): A Case Study “Create Your Chance” of Tokopedia. Com and Apologizes of Bukalapak. Com,” Humaniora, vol. 7, pp. 569-576, 2016.

[16]  Y. Astuti, et al., “Development Strategy for Improving Local Economy Potential: A Case Study of Binong Jati Knitting Industrial Center, Bandung-Indonesia,” International Journal of Basic and Applied Science, vol. 4, pp. 59-68, 2016.

[17]  A. Wardhana and M. Pradana, “Viral Marketing Determinants of Top Online Shop Brands in Indonesia,” MIMBAR, Social and Development Journal, vol. 32, pp. 25-30, 2016.

[18]  C. Wulandari, et al., “Analisa Tingkat Kepuasan Layanan TI (Studi Kasus pada Aplikasi Gojek),” in Seminar Nasional Teknologi Informasi dan Komunikasi ke-8 (SEMNASTIK2016), Palembang, 2016.

[19]  T. Oktaviana, et al., “Analisis Aplikasi Gojek dengan Menggunakan Metode Usability di Palembang,” in Seminar Nasional Teknologi Informasi dan Komunikasi ke-8 (SEMNASTIK2016), Palembang, 2016.

[20]  W. Anindhita, et al., “Analisis Penerapan Teknologi Komunikasi Tepat Guna Pada Bisnis Transportasi Ojek Online (Studi pada Bisnis Gojek dan Grab Bike dalam Penggunaan Teknologi Komuniasi Tepat Guna untuk Mengembangkan Bisnis Transportasi),” in Seminar Nasional INDOCOMPAC, Jakarta, 2016.

[21]  H. L. H. S. Warnars, et al., “Smart Integrated Payment System for Public Transportation in Jakarta,” Bulletin of Electrical Engineering and Informatics, vol. 6, pp. 241-249, 2017.

[22]  M. Lin and C. W. Dula, “Grab Taxi: Navigating new frontiers,” Asian Management Insights, vol. 3, pp. 40-45, 2016.

[23]  V. D. Ngo, “Transportation network companies and the ridesourcing industry: a review of impacts and emerging regulatory frameworks for Uber,” University of British Columbia, 2015.

[24]  J. M. Barry and P. L. Caron, “Tax regulation, transportation innovation, and the sharing economy,” U. Chi. L. Rev. Dialogue, vol. 82, p. 69, 2015.

[25]  Y. Pratika and B. Bayu, “An Examination of E-Loyalty of Indonesian Millennial Traveler on The Using of Online Travel Agent (OTA),” PEOPLE: International Journal of Social Sciences, vol. 3, 2017.

[26]  A. Nugroho, “ASEAN Tourism Marketing Communication Attribute: An Exploratory Research at Goaseantv,” European Research Studies, vol. 20, p. 383, 2017.

[27]  Y. Setiowati, et al., “M-Trav: Application of Tour Guide in Indonesia with RSS Services Based Mobile,” in International Conference on Electrical Engineering, Informatics, and Its Education (CEIE2015), Malang, 2015.

[28]  D. L. Paris, et al., “Exploring Implementation Factors Influencing Business-to-Customer (B2C) e-Commerce,” Advanced Science Letters, vol. 21, pp. 1455-1459, 2015.

[29]  H. M. Septiadi, et al., “Prediction Models Based on Flight Tickets and Hotel Rooms Data Sales for Recommendation System in Online Travel Agent Business,” in The 7th Smart Collaboration for Business in Technology and Information Industries (SCBTI2016), Bandung, 2016.

[30]  J. P. Shah, “Role and Challenges in Cloud Computing and E-commerce in SME’s,” RESEARCH HUB–International Multidisciplinary Research Journal, vol. 1, 2014.

[31]  L. A. Abdillah, “Exploring Student’s Blended Learning Through Social Media,” ComTech (Computer, Mathematics and Engineering Applications), vol. 7, pp. 245-254, 2016.

[32] L. A. Abdillah, “Enriching Information Technology Course Materials by Using Youtube,” in The 5th International Conference On Artificial Intelligence, Computer Science and Information Technology (AICSIT2017), Bayview Beach Resort, Batu Ferringhi, Pulau Pinang, Malaysia, 2017, pp. 75-82.

Leave a Reply

Your email address will not be published. Required fields are marked *