Customer Relationship Management

Customer Relationship Management

Leon Andretti Abdillah

Contents

  1. Introduction
  2. Basic Concept of CRM
  3. The Customer Service/Sales Profile
  4. Customer Relationship
  5. Planning and implementing CRM projects
  6. Developing, managing and using customer-related databases
  7. Managing and Sharing Customer Data
  8. Tools for Capturing Customer Information
  9. E-Commerce: Customer Relationships on the Internet
  10. Information technology for CRM
  11. Sales-force Automation
  12. Marketing Automation
  13. Service Automation
  14. Presentations
  15. Exams

Participants (2017-2018 Genap)

  1. SI6A
  2. SI6B
  3. SI6D
  4. SI4C
  5. SI4D
  6. SI4E
  7. SI4F

References

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Abdillah, L. A. (2013). Enterprise Application Integration.  Retrieved from http://blog.binadarma.ac.id/mleonaa/wp-content/uploads/2013/10/LeonAbdillah_EAI_01-Introduction.pdf

Abdillah, L. A. (2014). Knowledge Management Systems.  Retrieved from http://blog.binadarma.ac.id/mleonaa/teaching/information-systems/knowledge-management-systems

Abdillah, L. A. (2015). Database.  Retrieved from http://blog.binadarma.ac.id/mleonaa/teaching/database/

Abdillah, L. A. (2016). Corporate Information Systems Management Lanjut. Computer Science for Education, from http://blog.binadarma.ac.id/mleonaa/teaching/information-systems/corporate-information-systems-management-lanjut/

Abdillah, L. A. (2017). Business Modeling – Supply Chain Management.  Retrieved from http://blog.binadarma.ac.id/mleonaa/teaching/business-modeling-supply-chain-management/

Abdillah, L. A. (2018). Customer Relationship Management.  Retrieved from https://leonabdillah.wordpress.com/teaching/customer-relationship-management/

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