The McAfee-FanDuel partnership brings the gaming company McAfee¡¯s giant under-35 listener pool, and McAfee gets a pile of cash ¡ª but that¡¯s not all. ¡°The merger of these companies and the media is staggering,¡± says Andrew Brandt, executive director of the Jeffrey S. Moorad Center for the Study of Sports Law at Villanova Law School and a professor there. A 2021 survey by New York-based Team Whistle found that 84 percent of media brands that partner with betting companies see increased favorability among people 21 to 34. Seventy-six percent of those surveyed view sports betting as a form of entrepreneurship, similar to side hustles like driving for DoorDash, and 91 percent say being able to bet on sports leagues would make them fans of those leagues.
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