Awareness of legalized sports betting varies by demographic group. Men are far more likely than women to say they have read or heard at least a little about it (69% vs. 44%). Americans ages 50 and older, those with a college degree and those in upper-income households are also among the groups who are more likely to have read or heard about it.
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And gaming companies are hoping sports betting will lead younger audiences to play online games like slots, blackjack, poker, and other traditional casino products, where the margins are much higher for the house.

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