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But the slope can be a slippery one. While merely .6 percent of American adults would be classified as problem gamblers, according to a 2008 study in the journal Psychological Medicine, that number skyrockets to between six and nine percent for college-aged- people, according to a 2010 Journal of American College Health report. Successful gamblers win only about 53 to 54 percent of the time, according to Sean Brace, program director and host for The Gambler, Philly¡¯s Fox Sports radio station. It¡¯s a statistic that many gamblers ¡ª especially brash young bettors ¡ª don¡¯t believe. So they bet. And bet. The opportunities are endless, and the potential for that next wager is always just a swipe and a click away. The sea change in sports fandom is fortified by technology, social media, data, and, most importantly, young people¡¯s primary connection to the world: cell phones.


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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±
The online slot now joins other new titles by Relax Gaming, including Neko Night Dream Drop that was just released earlier this month. The slot includes a unique theme based in downtown Tokyo.