The gaming companies have joined in. DraftKings started a social page on which gamblers can share their parlays and picks, keeping bettors in the app for longer. Since people ages 21 to 30 are constantly on social media, it makes sense for gambling companies to reach them that way.
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Also, in September 2021, an Indiana man was charged in a federal indictment with mail fraud after a plot surfaced over the improper purchase of properties near the Hard Rock Casino Northern Indiana, prosecutors said. He was allegedly speculating on land purchases before the Gary gaming property opened last year.



Twitter's study found the most popular type of wager was against the spread, followed by parlays and money-line bets. Bettors surveyed said odds boosts -- where sportsbooks offer enhanced odds on specific bets -- and the fear of missing out on a bet that everyone is discussing were motivating factors when deciding to bet.
Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.