California Ballot Referendum: California, the most populous state, has legalized sports betting on its ballot this Election Day. Kantar/CMAG reports ad spending has already exceeded $300 million. When compared to previous ballot measures, Steve Passwaiter, a Senior Advisor to Kantar/CMAG notes, ¡°It¡¯s clearly set a new record, the spending to date has beaten totals for the 2020 measure [Proposition 22] on gig workers.¡± Additionally, to date, the California propositions has easily surpassed the ad dollars spent in any statewide political election this year (the Senate race in Pennsylvania being the second most costly). Alaska also has a ballot referendum on sports betting in November.
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Sports teams benefit greatly from sponsorships; these connections between sports franchises and sportsbooks help both parties. Smaller athletic teams can also benefit significantly from larger betting sites. These sites provide platforms for teams to use contract funds provided by betters. Sports teams and brands can profit from paid field ads during athletic events. This allows them to generate revenue through sponsorships, which is most teams¡¯ primary income source. These funds are then used to improve overall performance and pay for equipment and facilities. Many believe that sports teams would struggle if their sponsors ended their funding. Sports teams have more potential investors and advertising opportunities, which is believed to make them more stable. Supposedly, small businesses struggling with huge sponsorship contracts would be commonplace. Smaller companies occasionally look for athletes in lower athletic leagues. Doing this allows them to profit from lucrative endorsement deals in the long term. These deals are a great opportunity for great marketing for larger sports leagues¡ª such as football. Since billions of football fans are worldwide, these sponsorships are even more valuable.



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