Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.

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After all, sports fans will be driven by the same thrill found in football or other games. Naturally, they will be drawn to more dynamic and realistic games, which many casino brands understand perfectly. Even more likely, these fans could eventually become regular casino attendees. Sports fans¡¯ love of their favorite pastimes leads many of them to gamble. This leads to a considerable influence on the online gambling industry, as sports fans often have connections to casino sponsorships. Both sports fans and online casinos benefit from these connections, as sports fans are likelier to gamble.
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