Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.

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Even with gambling legal in Pennsylvania, bookies didn¡¯t disappear. For instance, ¡°the Accountant¡± has been taking bets for nearly 15 years in Philadelphia. A registered ER nurse by day, he inherited the book from a friend who owned a bar and reports that he has ¡°about 100 customers¡± during football season and 25 in the months after that. His client base was cut in half when Pennsylvania legalized sports gambling, but ¡°we got 50 percent of them back,¡± he reports.
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