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ˇ°From a marketing perspective, this is a gateway to lure avid sports fans into becoming more regular gamblers,ˇ± says Rick Horrow, chairman of Horrow Sports Ventures and a visiting expert on sports business at Harvard Law School. ˇ°The idea of presenting free bets and bonuses may cut into revenues in the short term, but it adds to the possibility that people will become gamblers long-term.ˇ±
Here are the benchmarks we used to select the best online casino sites in the UK:
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Genesis: Genesis combines an excellent live casino component with a top library of well over 2,000 games. Overall score: 92%
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