Gambling allows for what Beal refers to as the ¡°game-ification¡± of sports. By putting some money on a game, younger viewers become involved in it. ¡°It¡¯s not just passive TV viewing,¡± Sneyd says. ¡°They can be active participants.¡±
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in poker, this type of hand is where a player needs either one or two distinct cards to make a straight or one of a suit to make a flush
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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±
the restrictions set for the amount players can bet or raise in a given game