Sportsbooks are harnessing Twitter's influence for marking purposes, building large followings by showcasing improbable parlays that hit and advertising special deals for bettors like odds boosts. The sportsbooks also use their partnerships with professional sports leagues like Major League Baseball and the NBA to post highlights with a betting spin. FanDuel's sportsbook account @FDSportsbook has more than 214,000 followers; DraftKings' @DKSportsbook has more than 158,000 followers.
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At a Chicago Cubs game this summer, my friend stayed amused by repeatedly betting whether a pitch would be faster or slower than the speed DraftKings set as the line. I looked over his shoulder in awe ¡ª both at his borderline degenerate behavior and the impressive technology, which quickly updated its numbers between pitches.

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