Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.
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Perhaps not surprisingly, Americans who have read or heard a lot about the widespread legalization of sports betting in the U.S. are far more likely than other Americans to say they personally have bet on sports in the past year. Among this group of Americans, nearly half (46%) report betting on sports in some way in the past year, compared with 23% of those who have read or heard only a little and just 9% of those who have read or heard nothing at all about the fact that sports betting is now legal in much of the country.

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