FORMULIR PEDOMAN PENGAJARAN |
No.Dok | FRM/KUL/01/02 | |
No.Revisi | 03 | ||
Tgl.Berlaku | 1 0KT0BER 2008 | ||
ISO 9001 :2000 |
Klausa ISO | 7.5.1. dan 7 |
Made By |
Checked By |
Approved By |
Valid |
|
1 September 2008 |
||
Wiwin Agustian,SE.M.Si |
Heriyanto,SE.M.Si |
DR.H.Lin Yan Syah,M.Si |
1 Faculty : Economics
2 Study Program : Management
3 Strata : Strata 1 (one)
4 Subject : Introduction to Business
5 Kode Mata Kuliah :
6 Pre requisites : –
7 Subject status : Compulsory
8. Description : business is an individual business activities organized to produce and sell goods and services in order to gain
advantage in meeting the needs of the community. Company As a Social Institution. The company as a
system. Company consentration. Location of the Company. How to determine the position of the Company .
How to entering the Mission and Goals Organization. Various functions of organizational goals. Market
Segmentation. Environmental factors are external. Mnagement Information System,Company
functions,(production, marketing,personel, financial)
9.. Competent : Student are expected be able to about business, Classification of Business. Environmental Company.
Forms of Business Entities In Indonesia, Company consentration, The position of the Company. How to
entering the company, Franchising, Types of franchising, Mission and Goals Organization, Market
Segmentation: Segmentation Approach Combined, company functions.
10. Class schedule :
No |
Topic |
Sub Topic |
Reference |
Notes |
1 |
Business
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
2 |
Corporate Types
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
3 |
Corporate fusion
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
4 |
The position of the Corporater.
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
5 |
How to entering the company
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
6 |
Purpose business organization
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
7 |
Market Segmentation
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
8
|
Mid Examination |
|||
9 |
Hybrid segmentation approach
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
10 |
Management and managers
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
11 |
Management Information System
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
12 |
Production Functions
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
13 |
Marketing Functions
|
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono | |
14 |
Personnel Function |
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono | |
15 |
Financial Functions |
|
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono |
|
16 |
Final examination
|
10. Grading Policy
- Attendance (10%)
- Assingment & Case Study (20%)
- E-Learning Assingment (10%)
- Mid examination (30%)
- Final examination (40%)
2. Reference :
-
- Jeff Madura, Pengantar Bisnis, Buku I, PT Salemba Empat, Jakarta, 2001
- Jeff Madura, Pengantar Bisnis, Buku II, PT Salemba Empat, Jakarta, 2001
- M.Fuad Dkk, Pengantar Bisnis, PT.Gramedia Pustaka Utama, Jakarta, 2000
- Murti Sumarni, John Soeprihanto, BEP, Yogyakarta,1993.
- Suryadi Prawirosentono, Pengantar Bisnis Modern, PT.Bumi Aksara, Jakarta,2002