INTRODUCTION TO BUSINESS (Pedoman Pengajaran)

 

 

 

FORMULIR

PEDOMAN PENGAJARAN

No.Dok FRM/KUL/01/02
No.Revisi 03
Tgl.Berlaku 1 0KT0BER 2008

ISO  9001 :2000

  Klausa ISO 7.5.1. dan 7

 

 

Made By

Checked By

Approved By

Valid

 

 

 

 

 

     

 

1 September 2008

Wiwin Agustian,SE.M.Si

Heriyanto,SE.M.Si

DR.H.Lin Yan Syah,M.Si

 

1                    Faculty                        : Economics

2                    Study Program          : Management

3                    Strata                          : Strata 1 (one)

4                    Subject                       : Introduction to Business

5                    Kode Mata Kuliah     :  

6                    Pre requisites            :  –

7                    Subject status            : Compulsory 

8.         Description                : business is an individual business activities organized to produce and sell goods and services in order to gain

   advantage in meeting the needs of the community. Company As a Social Institution. The company as a  

   system. Company consentration. Location of the Company. How to determine the position of the Company .

   How to entering the Mission and Goals Organization. Various functions of organizational goals. Market

   Segmentation. Environmental factors are external. Mnagement Information System,Company

   functions,(production, marketing,personel, financial)

 

 

9..        Competent                 : Student are expected  be able to about  business, Classification of Business. Environmental Company.

   Forms of    Business Entities In Indonesia, Company consentration, The position of the Company. How to

    entering the company, Franchising, Types of franchising, Mission and Goals Organization, Market

    Segmentation: Segmentation Approach Combined, company functions.

 

 

 

10.    Class schedule             :

No

Topic

Sub Topic

Reference

Notes

1  

 

 

 

Business

 

 

  • Business  defined
  • Busines classification
  • Fundamental of business function
  • Modern Bussines
  • System Corporate
  • Social institution as corporate
  • Invironment corporate

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
2  

 

 

 

Corporate Types

 

 

 

 

  • Corporate defined
  • Forms of Business Entities In Indonesia
  • Firm
  • Corporate Commanditaire
  • State-Owned Enterprises
  • cooperation

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

 

 

 

 

 

3

 

 

 

 

 

 

Corporate fusion

 

 

 

 

 

  • Trust
  • Holding Company
  • Cartel
  • Concern
  • Joint Venture
  • Trade association
  • Gentlement’s agreement
  • Consolidation
  • Merger

 

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
4  

 

 

 

 

The position of the Corporater.

 

 

 

 

 

 

  • Location of the Coporate.
  • Location Type Corporate.
  • How to determine the position of the Corporate
  • How to determine the position of the Corporate

 

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
5  

 

 

 

 

 

How to entering the company

 

 

 

 

 

  • Buying a corporate that has been built
  • Begin a new corporate.
  • Franchising
  • Types of franchising
  • There are several types of franchising
  • Advantages and disadvantages of Franchising
  • Type of business potential for franchising

 

 

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

6

 

 

 

 

 

Purpose business organization

 

 

 

 

 

  • Mission and Goals Organization.
  • Various functions of organizational goals
  • Types of Objectives
  • Destination fields

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
7  

 

 

 

Market Segmentation

 

 

 

  • Basic market segmentation
  • Geographic Segmentation.
  • Demographic Segmentation
  • Psychographic segmentation
  • Psychological Segmentation
  • Socio-cultural segmentation.
  • Related Segmentation Usage
  • Usage Situation Segmentation

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

8

 

 

Mid Examination

     
9  

 

 

Hybrid segmentation approach

 

  • Psychographic profiles – Demographic
  • Geodemografis
  • Sistem Value, Lifestyle (VALS),
  • Criteria For Effective Target Market Segment
  • Implementing Segmentation Strategies
 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

 

10

 

 

 

 

 

 

 

 

 

Management and managers

 

 

 

 

  • Depth of Management
  • What Is Do By Manager
  • Then conducted by a manager are:
  • Functional Manager and General Manager
  • Skills and Role Management
  • External environment managers organization
  • External micro-environment.
  • Macro External Environment
  • Micro external environment affect business
  • Planning, design and environmental organizations.
 

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
11  

 

 

Management Information System

 

 

 

  • MIS defined
  • MIS elements namely
  • Benefits The use of MIS
  • Some MIS Users and Uses:
  • Sub Main Systems In the MIS
  • Subsystem Activity:
  • Weaknesses implementation MIS concept in the organization
 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

 

 

 

 

 

12

 

 

 

 

 

 

Production Functions

 

 

 

 

 

  • Defined, production,produc,produc process, management production
  • Additions in the design or production system design include
  • Some of the process of creating and adding functionality / benefits:
  • differentiated from some properties of production process,
  • Type of production process.
  • Type of production process.
  • Production Pattern
  • Factory Planning
  • Production Control.
  • Production and Operations system

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
13  

 

 

 

 

 

 

Marketing Functions

 

  • some understanding of marketing according to experts
  • some understanding of marketing according to experts
  • Marketing.management
  • .Concept Marketing
  • the selling concept
  • Market Segmentation
  • As for the terms of market segmentation
  • There are 3 types of consumer goods
  • Silkus Life Products
  • Understanding Price.
  • The concept of Cost of Goods
Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono  
14  

 

 

 

Personnel Function

 

  • Recruitment of Labor
  •  Recruitment of Labor
  • Wages
  • Function and Purpose Wages
  • The purpose of financial compensation
  • Some factors that may affect compensation, remuneration

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono  
15  

 

 

 

 

 

 

Financial Functions

  •  
  • Capital Budgeting
  • Working Capital.
  • Type of working capital
  • Own Capital
  • Long-Term Capital
  • Elements of Continuity / Resilience Company
  • There are 3 (three) kinds of Solidity:
  • There are 3 (three) kinds of Solidity:
  • Analysis Of Break Even Point
  • The formula to calculate the BEP
 

 

 

 

Jeff Madura, M.Fuad,Dkk, Murti Sumarni,Suryadi Prawirosentono

 
 

16

 

 

Final examination

 

     

 

10. Grading Policy

  • Attendance                            (10%)
  • Assingment & Case Study   (20%)
  • E-Learning Assingment       (10%)
  • Mid examination                    (30%)
  • Final examination                  (40%)

 

2.         Reference : 

  1.  
    • Jeff Madura, Pengantar Bisnis, Buku I, PT Salemba Empat, Jakarta, 2001
    • Jeff Madura, Pengantar Bisnis, Buku II, PT Salemba Empat, Jakarta, 2001
    • M.Fuad Dkk, Pengantar Bisnis, PT.Gramedia Pustaka Utama, Jakarta, 2000
    • Murti Sumarni, John Soeprihanto, BEP, Yogyakarta,1993.
    • Suryadi Prawirosentono, Pengantar Bisnis Modern, PT.Bumi Aksara, Jakarta,2002
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