Nov
01
Analysis The Impact Of Private Brand Strategy Of Retail Channel In Creating Customers’ Shopping Preference
Dina Mellita 1 dinamellita@mail.binadarma.ac.id Andrian Noviardy2 Andrian_noviardy@mail.binadarma.ac.id Faculty of Economics Bina Darma University Abstract. Some literatures has recognized the advantages offered by private brand strategy in building customer’s shopping preference. This study investigates the impact of private brand strategy for … Continue reading