Ema Apriyani
University Of Bina Darma
Jalan A. Yani No.12 Plaju; Palembang
Sumatera Selatan; Indonesia

Email
kindaichiema@gmail.com

Abstract:
Nowadays, some people are not only using social media as social tools to build their network. Along with the spread of the need and the technology some people using social media as tools to build an issue and also to be one of marketing tools. Buzz marketing is born as a result of a recent phenomenon in social media and marketing. This issue lead the researcher to scientifically proven the power of the buzz and buzzer itself on the Facebook. For answering this aim, the researcher designing experimental research using Facebook Fans Page for business. This research is using Insight Facebook application, Critical Discourse Analysis and Observation as analytical tools. As the result of this research there is prove that a message or issue using buzz is more attractive. Message with buzz will spread wider than message without buzz.

Keywords: Buzzer, Buzz Marketing, Social Media, Facebook

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