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Analisis Gaya Komunikasi Abu RizalBakri : Melintasi Budaya dan Generasi

By Rahma Santhi. Filed in ARTICLE PUBLISH PROCIDING  |  
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Analisis Gaya Komunikasi Abu RizalBakri :
Melintasi Budaya dan Generasi

articles for KRK POLCOMM INSTITUTE, SURABAYA, 2014

Rahma Santhi Zinaida, S.Si., M.IKom

Universitas Bina Darma Palembang

0813-777-555-36

Rahmasanthi@mail.binadarma.ac.id

Abstrak

Setiap Manusia memiliki gaya berkomunikasi yang berbeda-beda. Gaya komunikasipun dapat mengikuti kondisi dan situasi sehingga setiap individu dapat memiliki beberapa macam gaya komunikasi. Terlebih lagi menjelang pemilihan presiden Indonesia tahun 2014 ini, bermunculan tokoh-tokoh yang berniat memimpin negara ini untuk lima tahun kedepan, baik itu tokoh baru maupun tokoh lama di dunia politik. Tentunya masing-masing memiliki gaya komunikasi yang diharapkan dapat memikat hati masyarakat, ada yang jujur mengekspresikan gaya komunikasinya, ada yang dibuat-buat dan juga ada yang meniru gaya komunikasi orang lain, bisa dikategorikan gaya komunikasi yang dominant, dramatic, atau impresive leaving dan yang lainnya. ARB adalah salah satu calon presiden yang memiliki gaya komunikasi yang khas, secara tidak langsung gaya komunikasi ARB bisa menjadi pisau marketing politiknya. Penelitian ini adalah penelitian deskriptif kualitatif dengan metode studi kasus dan Aburizal Bakri sebagai subjek penelitian, penelitian di fokuskan pada iklan politik ARB menjelang pemilihan presiden RI tahun 2014. Peneliti menggunakan Teknik analisis data dari bodgan and taylor yaitu dengan mereduksi data, menyajikannya dan menarik kesimpulan. Hasil dari penelitian ini adalah penulis melihat kecenderungan gaya komunikasi ARB pada gaya impression leaving dimana ARB memiliki kemampuan seorang komunikator dalam membentuk kesan pada pendengarnya, pada iklan politik tersebut terlihat bahwa ARB dapat merebut hati dua target marketing politiknya yaitu woman dan youth people dengan menghormati masyarakat setempat dimana ia berkampanye dengan cara menggunakan bahasa daerah setempat. Selain gaya komunikasinya yang menarik, ARB juga cukup berhasil menjalin komunikasi antarbudaya antara dirinya dengan masyarakat di berbagai daerah di Indonesia, dalam komunikasi antar budaya gaya komunikasi ARB termasuk dalam konteks high context culture dimana pertalian komunikasi antar pribadinya sangat kuat.
Kata Kunci : Gaya, Komunikasi, Impression Leaving

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