packaging produk dan faktor-faktornya
By Rahma Santhi. Filed in gado-gado komunikasi |FAKTOR-FAKTOR DESAIN KEMASAN
Kemasan yang baik dan akan digunakan semaksimal mungkin dalam pasar harus mempertimbangkan dan dapat menampilkan beberapa faktor, antara lain sebagai berikut.
* Faktor pengamanan. Kemasan harus melindungi produk terhadap berbagai kemungkinan yang dapatmenjadi penyebab timbulnya kerusakan barang, misalnya: cuaca, sinar matahari, jatuh, tumpukan, kuman, serangga dan lain-lain. Contohnya, kemasan biskuit yang dapat ditutup kembali agar kerenyahannya tahan lama.
* Faktor ekonomi Perhitungan biaya produksi yang efektif termasuk pemilihan bahan, sehingga biaya tidak melebihi proporsi manfaatnya. Contohnya, produk-produk refill atau isi ulang, produk-produk susu atau makanan bayi dalam karton, dan lain-lain.
* Faktor pendistribusian. Kemasan harus mudah didistribusikan dari pabrik ke distributor atau pengecer sampai ke tangan konsumen. Di tingkat distributor, kemudahan penyimpanan dan pemajangan perlu dipertimbangkan. Bentuk dan ukuran kemasan harus direncanakan dan dirancang sedemikian rupa sehingga tidak sampai menyulitkan peletakan di rak atau tempat pemajangan.
* Faktor komunikasi. Sebagai media komunikasi kemasan menerangkan dan mencerminkan produk, citra merek, dan juga bagian dari produksi dengan pertimbangan mudah dilihat, dipahami dan diingat. Misalnya, karena bentuk kemasan yang aneh sehingga produk tidak dapat “diberdirikan”, harus diletakkan pada posisi “tidur” sehingga ada tulisan yang tidak dapat terbaca dengan baik; maka fungsi kemasan sebagai media komunikasi sudah gagal.
* Faktor ergonomic. Pertimbangan agar kemasan mudah dibawa atau dipegang, dibuka dan mudah diambil sangatlah penting. Pertimbangan ini selain mempengaruhi bentuk dari kemasan itu sendiri juga mempengaruhi kenyamanan pemakai produk atau konsumen. Contohnya, bentuk botol minyak goreng Tropical yang pada bagian tengahnya diberi cekungan dan tekstur agar mudah dipegang dan tidak licin bila tangan pemakainya terkena minyak.
* Faktor estetika. Keindahan pada kemasan merupakan daya tarik visual yang mencakup pertimbangan penggunaan warna, bentuk, merek atau logo, ilustrasi, huruf, tata letak atau layout, dan maskot . Tujuannya adalah untuk mencapai mutu daya tarik visual secara optimal.
* Faktor identitas. Secara keseluruhan kemasan harus berbeda dengan kemasan lain, memiliki identitas produk agar mudah dikenali dan dibedakan dengan produk-produk yang lain.
* Faktor promosi. Kemasan mempunyai peranan penting dalam bidang promosi, dalam hal ini kemasan berfungsi sebagai silent sales person. Peningkatan kemasan dapat efektif untukmenarik perhatian konsumen-konsumen baru.
* Faktor lingkungan. Kita hidup di dalam era industri dan masyarakat yang berpikiran kritis. Dalam situasi dan kondisi seperti ini, masalah lingkungan tidak dapat terlepas dari pantauan kita. Trend dalam masyarakat kita akhir-akhir ini adalah kekhawatiran mengenai polusi, salah satunya pembuangan sampah. Salah satunya yang pernah menjadi topik hangat adalah styrofoam. Pada tahun 1990 organisasi-organisasi lingkungan hidup berhasil menekan perusahaan Mc Donalds untuk mendaur ulang kemasan-kemasan mereka. Sekarang ini banyak perusahaan yang menggunakan kemasan-kemasan yang ramah lingkungan (environmentally friendly), dapat didaur ulang (recyclable) atau dapat dipakai ulang (reusable).
Faktor-faktor ini merupakan satu kesatuan yang sangat vital dan saling mendukung dalam keberhasilan penjualan, terlebih di masa sekarang dimana persaingan sangat ketat dan produk dituntut untuk dapat menjual sendiri. Penjualan maksimum tidak akan tercapai apbila secara keseluruhan penampilan produk tidak dibuat semenarik mungkin. Keberhasilan penjualan tergantung pada citra yang diciptakan oleh kemasan tersebut. Penampilan harus dibuat sedemikian rupa agar konsumen dapat memberikan reaksi spontan, baik secara sadar ataupun tidak. Setelah itu, diharapkan konsumen akan terpengaruh dan melakukan tindakan positif, yaitu melakukan pembelian di tempat penjualan.
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emailed this {blog|weblog|webpage|website|web site} post page to all my {friends|associates|contacts}, {because|since|as|for
the reason that} if like to read it {then|after that|next|afterward} my {friends|links|contacts} will too.|
My {coder|programmer|developer} is trying to {persuade|convince} me to move to .net from PHP.
I have always disliked the idea because of the {expenses|costs}.
But he’s tryiong none the less. I’ve been using {Movable-type|WordPress} on {a number of|a variety
of|numerous|several|various} websites for about a year and am {nervous|anxious|worried|concerned} about switching to another platform.
I have heard {fantastic|very good|excellent|great|good} things
about blogengine.net. Is there a way I can {transfer|import} all my wordpress {content|posts} into it?
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web site|this website|this site|your blog} before but after {browsing through|going through|looking at} {some of the|a few of
the|many of the} {posts|articles} I realized it’s new to me.
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it and checking back {frequently|regularly|often}!|
{Terrific|Great|Wonderful} {article|work}! {This is|That is} {the type of|the kind of} {information|info} {that are meant
to|that are supposed to|that should} be shared {around the|across
the} {web|internet|net}. {Disgrace|Shame} on {the {seek|search} engines|Google} for {now not|not|no longer} positioning this {post|submit|publish|put up} {upper|higher}!
Come on over and {talk over with|discuss with|seek advice from|visit|consult with} my {site|web site|website} .
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Heya {i’m|i am} for the first time here. I {came across|found}
this board and I find It {truly|really} useful
& it helped me out {a lot|much}. I hope to give something back and {help|aid} others like
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{Hi|Hello|Hi there|Hello there|Howdy|Greetings}, {I think|I believe|I do believe|I do think|There’s no doubt that}
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browser|web browser} compatibility {issues|problems}. {When I|Whenever I} {look
at your|take a look at your} {website|web site|site|blog} in Safari, it looks fine {but when|however
when|however, if|however, when} opening in {Internet Explorer|IE|I.E.}, {it has|it’s got} some overlapping issues.
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to now}? I {amazed|surprised} with the {research|analysis} you made to {create|make} {this actual|this particular}
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Heya {i’m|i am} for {the primary|the first} time here.
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{like you|such as you} {helped|aided} me.|
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on this post. {I will be|I’ll be|I am} {coming back to|returning to} {your blog|your site|your website|your web site}
for more soon.|
I {always|all the time|every time} used to {read|study} {article|post|piece of writing|paragraph} in news papers but now as
I am a user of {internet|web|net} {so|thus|therefore} from now I
am using net for {articles|posts|articles or reviews|content}, thanks to web.|
Your {way|method|means|mode} of {describing|explaining|telling}
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{all|every one} {can|be able to|be capable of} {easily|without difficulty|effortlessly|simply} {understand|know|be
aware of} it, Thanks a lot.|
{Hi|Hello} there, {I found|I discovered} your {blog|website|web site|site}
{by means of|via|by the use of|by way of} Google {at
the same time as|whilst|even as|while} {searching
for|looking for} a {similar|comparable|related} {topic|matter|subject},
your {site|web site|website} {got here|came} up, it {looks|appears|seems|seems to be|appears to be like} {good|great}.
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{Hello|Hi} there, {simply|just} {turned into|became|was|become|changed into} {aware of|alert to} your
{blog|weblog} {thru|through|via} Google, {and found|and located} that {it is|it’s} {really|truly} informative.
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this {in future}. {A lot of|Lots of|Many|Numerous} {other folks|folks|other people|people} {will be|shall be|might be|will probably be|can be|will likely be} benefited {from your|out of
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I’m {experiencing|having} some {minor|small} security {problems|issues} with my latest {site|website|blog} and {I
would|I’d} like to find something more {safe|risk-free|safeguarded|secure}.
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Is this a paid theme or did you {customize|modify} it yourself?
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with your|along with your} writing {talents|skills|abilities} {and also|as {smartly|well|neatly} as}
with the {layout|format|structure} {for your|on your|in your|to your} {blog|weblog}.
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self}? {Either way|Anyway} {stay|keep} up the {nice|excellent} {quality|high quality} writing, {it’s|it is} {rare|uncommon} {to peer|to see|to look} a {nice|great} {blog|weblog} like
this one {these days|nowadays|today}..|
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