Daily Archives: August 23, 2016

Strutural Equation Modeling (SEM) Dalam Meningkatkan Ekuitas Merek (Brand Equity) Universitas Bina Darma

Posted on August 23, 2016 by admin

STRUCTURAL EQUATION MODELING (SEM) DALAM MEMBANGUN EKUITAS MEREK (BRAND EQUITY) UNIVERSITAS BINA DARMA   Wiwin Agustian1, Dina Mellita2 Dosen Universitas Bina Darma Jalan Jenderal Ahmad Yani No. 3 Palembang Sur-el: wiwinagustian@binadarma.ac.id1, dinamellita@binadarma.ac.id2   Abstract: This study purposes a brand equity … Continue reading →

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